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Empower Your Instinct

Psychology Insight for Marketers

   

New data challenges marketers’ assumptions about their followers' personality traits

Motivation Analysis: The Key to Making Splash Pages that Convert

Why Scarcity Marketing Doesn’t Work for Every Brand

Why Personal Values are the Key to a Great Marketing Campaign

Free eBook: Traits vs. Types

Portrait of a Troll: Q&A with Dr. Erin Buckels

Why marketers advertise to consumers who can’t afford their product

Holiday Shopping: 5 Blog Posts You May Have Missed

Infographic: The Psychology of Movie Tastes and Preferences

Are Gift Cards Impersonal or Appreciated?

Online Advertising: 5 Blog Posts You May Have Missed

Constructing Scales that Collect Predictive Data

Psychometrics 101: Scale Reliability and Validity

A History of Personality Psychology: Part 2

6 Consumer Behavior and Psychology Podcasts Worth Listening To

Brand Management: 5 Blog Posts You May Have Missed

How the Weather Impacts Your Work Habits and Buying Behavior

Social Engagement: 5 Blog Posts You May Have Missed

Psych4Marketers: Emotions and Advertising

A History of Personality Psychology: Part 1

3 Marketing Lessons from Evolutionary Psychology

Consumer Profiling: 5 Blog Posts You May Have Missed

The Psychology of Music: Why Music Plays a Big Role in What You Buy

How Emotions Impact Shopping Behavior

Product Development: 5 Useful Blog Posts

What is Priming? A Psychological Look at Priming & Consumer Behavior

Consumer Behavior: 5 Blog Posts You May Have Missed

3 Ways to Optimize Product Pricing with Psychology

Psychology of Impulse Buying

What is psychometrics?

Consumer Behavior: 5 Posts You May Have Missed

Psychological Traits vs. Personality Type Theory

Psych4Marketers: 3 Techniques to Better Understand Consumer Behavior

5 Relevant Blog Posts for the CMO

Psychology of Choice: How We Assess Risk When Buying Products

Innovative Advertising: 5 Blog Posts You May Have Missed

Why Psychological Traits Impact How Successful You’ll Be

Carson Sandy joins the TipTap Lab Team!

Product Development: 5 Blog Posts You May Have Missed

Social Engagement: 5 Blog Posts You May Have Missed

Evolution of Personality: Environmental Variation

What Marketers Should Know About the Nonconscious--Webinar Transcript

What Marketers Should Know About the Nonconscious Webinar: Q + A

What Every Marketer Should Know About the Nonconscious: Key Points + Takeaways

Distribution: 5 Blog Posts You May Have Missed

Evolution of Personality: Genetic Variation

Segmentation: 5 Blog Posts You May Have Missed

Brand Personality for Small Businesses

How Psychological Traits Predict Your TV Viewing Habits [INFOGRAPHIC]

How Psychological Traits Drive Buying Decisions

Survey Research: 5 Blog Posts You May Have Missed

Personality Traits as Chronic Motivations Get Around the Confabulator

Must-reads for Brand Managers: 5 Blog Posts You May Have Missed

Psychology of Success and Demise: Why Celebrities Create Scandals

Must-reads for CMOs: 5 Blog Posts You May Have Missed

The Subjectivity of Focus Groups and Ink Blot Tests

Strengthening Brand Affinity: 5 Blog Posts You May Have Missed

Focus Groups: Why People Behave Differently When They Are Being Watched

Packaging Strategies: 5 Blog Posts You May Have Missed

Effective Advertising: Did "God Made a Farmer" Alienate or Resonate?

Product Packaging Design: How We Process Metaphors Nonconsciously

Effective Advertising: 5 Blog Posts You May Have Missed

5 Tips for Creating Engaging Surveys

Social Engagement: 5 Blog Posts You May Have Missed

Psychologists Agree: Life is ACTUALLY Like Riding a Bicycle

How to Make Blog Posts More Sharable with Personality Traits

Brand Affinity and Beer: Identifying with your Customers

How to Create Online Surveys That Yield More Accurate Results

Why Personality Matters for Marketers

Chasing Ghosts: How Personality Survey Scales Can Help in Building Targeted Campaigns

The Confabulator: What it is and Why CMOs Should Care

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