--- title: MotiveMetrics | Blog | Advertising and Psychology description: Advertising and Psychology | Our mission is to help businesses better understand their customers, align messaging to motivation at scale, and deliver an experience that resonates for each customer at every interaction. --- [![logo_full_blue](https://blog.motivemetrics.com/hs-fs/hubfs/logo_full_blue.png?width=1247&height=230&name=logo_full_blue.png "logo_full_blue")](https://motivemetrics.com/) Open main menu Close main menu - [+AI Technology](https://www.motivemetrics.com/technology) - [Customer Stories](https://www.motivemetrics.com/customer-stories) - [Blog](https://blog.motivemetrics.com/) - [Company](https://www.motivemetrics.com/about) - [Contact Us](https://www.motivemetrics.com/contact-us) ### Blog Topics AI Paid Search SEM Advertising Technology Artificial Intelligence Google Search Engine Marketing Advertising and Psychology Bing BERT Algorithm Consumer Behavior Customer Segmentation Machine Learning Psychology and Marketing Motivation Analysis Search Intent Context Engineering ETA Purchasing Behavior RSA Responsive Search Ads Zombie Keywords personality psychology shopping Posts about: ## Advertising and Psychology ### [Context Engineering: The Competitive Advantage in AI-Driven Google Ads](https://blog.motivemetrics.com/the-essential-role-of-context-engineering-in-ai-driven-google-ads) Feb 24, 2026 Google Ads has always been predictive. What’s changed is how prediction happens. The platform has moved from rules-based execution to machine learning systems and now to AI-driven interpretation. Each layer operates differently. Each requires different inputs. Most advertisers have not adjusted. [Read More](https://blog.motivemetrics.com/the-essential-role-of-context-engineering-in-ai-driven-google-ads) [Advertising and Psychology,](https://blog.motivemetrics.com/topic/advertising-and-psychology) [SEM,](https://blog.motivemetrics.com/topic/sem) [Artificial Intelligence,](https://blog.motivemetrics.com/topic/artificial-intelligence) [Machine Learning,](https://blog.motivemetrics.com/topic/machine-learning) [Context Engineering](https://blog.motivemetrics.com/topic/context-engineering) ### [AI Stitch in Time: Podcast Chat](https://blog.motivemetrics.com/speak-to-the-why-to-leverage-ai-the-evolving-definition-of-search-intent-0) Dec 13, 2023 ![DALL·E 2023-12-13 09.43.03 - software application icons stitched together with thread on a black background](https://blog.motivemetrics.com/hs-fs/hubfs/DALL%C2%B7E%202023-12-13%2009.43.03%20-%20software%20application%20icons%20stitched%20together%20with%20thread%20on%20a%20black%20background.png?width=429&height=429&name=DALL%C2%B7E%202023-12-13%2009.43.03%20-%20software%20application%20icons%20stitched%20together%20with%20thread%20on%20a%20black%20background.png) MotiveMetrics Chief Scientist, Kyle Thomas, joined the [AI Chat Podcast](https://bit.ly/47VST2l) to talk about the future of AI in Marketing.  "The human can come up with a creative campaign and AI has the ability to stitch together image generation along with language generation and help bring that vision to life. The trend is not some earth-shattering difference or some new thing we have not thought about. The puzzle pieces are out there and the race is on to make them usable." [Read More](https://blog.motivemetrics.com/speak-to-the-why-to-leverage-ai-the-evolving-definition-of-search-intent-0) [Psychology and Marketing,](https://blog.motivemetrics.com/topic/psychology-and-marketing) [Advertising and Psychology,](https://blog.motivemetrics.com/topic/advertising-and-psychology) [Artificial Intelligence,](https://blog.motivemetrics.com/topic/artificial-intelligence) [Advertising Technology](https://blog.motivemetrics.com/topic/advertising-technology) ### [AI Driven Customer Acquisition - Ai4 2023](https://blog.motivemetrics.com/ai4-customer-acquisition-panel) Aug 31, 2023 MotiveMetrics' Chief Science Officer, Kyle Thomas, joined the AI4 panel on AI Driven Customer Acquisition, Aug 8, 2023 at MGM in Las Vegas. The full panel discussion is available [HERE](https://www.youtube.com/watch?v=LYAdTquqlQo), but our favorite highlights are shown below. Kyle opened the panel by sharing how the company started during his PhD research in Experimental Psychology at Harvard University. Initially, MotiveMetrics analyzed text from Social Media to develop customer profiles, understand consumer motivations and inform marketing communications. Today, in Paid Search advertising MotiveMetrics' focus is to conquer the "last mile problem" presented by Generative AI systems. [Read More](https://blog.motivemetrics.com/ai4-customer-acquisition-panel) [personality psychology,](https://blog.motivemetrics.com/topic/personality-psychology) [Consumer Behavior,](https://blog.motivemetrics.com/topic/consumer-behavior) [Customer Segmentation,](https://blog.motivemetrics.com/topic/customer-segmentation) [Advertising and Psychology,](https://blog.motivemetrics.com/topic/advertising-and-psychology) [Paid Search,](https://blog.motivemetrics.com/topic/paid-search) [AI,](https://blog.motivemetrics.com/topic/ai) [Google,](https://blog.motivemetrics.com/topic/google) [Bing](https://blog.motivemetrics.com/topic/bing) ### [How RSAs Killed the ETA Star](https://blog.motivemetrics.com/eta-deprecation-how-ai-powered-rsas-killed-the-eta-star) May 31, 2022 ![blogbanner_etadeprecation_052522](https://blog.motivemetrics.com/hs-fs/hubfs/blogbanner_etadeprecation_052522.jpg?width=1888&name=blogbanner_etadeprecation_052522.jpg) The deprecation of ETAs are a continuation of a Google strategy to automate the paid search customer journey using NLP and Machine Learning technology.  As innovations in AI advance, search engines are leveraging these technologies to enhance user experience by understanding the relationships between words in user queries and advertiser content in order to generate the best possible customer journey for every query. [Read More](https://blog.motivemetrics.com/eta-deprecation-how-ai-powered-rsas-killed-the-eta-star) [Advertising and Psychology,](https://blog.motivemetrics.com/topic/advertising-and-psychology) [Artificial Intelligence,](https://blog.motivemetrics.com/topic/artificial-intelligence) [AI,](https://blog.motivemetrics.com/topic/ai) [Google,](https://blog.motivemetrics.com/topic/google) [Responsive Search Ads,](https://blog.motivemetrics.com/topic/responsive-search-ads) [RSA,](https://blog.motivemetrics.com/topic/rsa) [ETA,](https://blog.motivemetrics.com/topic/eta) [BERT Algorithm](https://blog.motivemetrics.com/topic/bert-algorithm) [![logo_icononly](https://blog.motivemetrics.com/hs-fs/hubfs/logo_icononly.jpg?width=943&height=943&name=logo_icononly.jpg "logo_icononly")](http://www.motivemetrics.com) Our mission is to help businesses better understand their customers, align messaging to motivation at scale, and deliver an experience that resonates for each customer at every interaction. ## [+AI Technology](https://www.motivemetrics.com/technology) [Managed Service](https://www.motivemetrics.com/managed-service) [MotiveMap](https://info.motivemetrics.com/search-intent-assessment) ## [Company](https://www.motivemetrics.com/about) [Careers](https://www.motivemetrics.com/careers) ###### [Contact Us](https://www.motivemetrics.com/contact-us) [Follow us on Twitter](https://twitter.com/motivemetrics) [Follow us on LinkedIn](https://www.linkedin.com/company/motivemetrics) [Follow us on Facebook](https://www.facebook.com/pages/category/Local-business/MotiveMetrics-1636697586575252/)   © 2022 MotiveMetrics. 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