--- title: MotiveMetrics | Blog | Consumer Behavior description: Consumer Behavior | Our mission is to help businesses better understand their customers, align messaging to motivation at scale, and deliver an experience that resonates for each customer at every interaction. --- [![logo_full_blue](https://blog.motivemetrics.com/hs-fs/hubfs/logo_full_blue.png?width=1247&height=230&name=logo_full_blue.png "logo_full_blue")](https://motivemetrics.com/) Open main menu Close main menu - [+AI Technology](https://www.motivemetrics.com/technology) - [Customer Stories](https://www.motivemetrics.com/customer-stories) - [Blog](https://blog.motivemetrics.com/) - [Company](https://www.motivemetrics.com/about) - [Contact Us](https://www.motivemetrics.com/contact-us) ### Blog Topics AI Paid Search SEM Advertising Technology Artificial Intelligence Google Search Engine Marketing Advertising and Psychology Bing BERT Algorithm Consumer Behavior Customer Segmentation Machine Learning Psychology and Marketing Motivation Analysis Search Intent Context Engineering ETA Purchasing Behavior RSA Responsive Search Ads Zombie Keywords personality psychology shopping Posts about: ## Consumer Behavior ### [Search Is More Than A Marketing Channel, It's A Behavioral Database](https://blog.motivemetrics.com/search-is-more-than-a-marketing-channel-its-a-behavioral-database) Jun 3, 2026 For decades, the marketing industry has treated search as a channel - a place for campaigns, keywords, bids, and conversions. It became just another traffic source to acquire leads and drive sales. [Read More](https://blog.motivemetrics.com/search-is-more-than-a-marketing-channel-its-a-behavioral-database) [Consumer Behavior,](https://blog.motivemetrics.com/topic/consumer-behavior) [Paid Search,](https://blog.motivemetrics.com/topic/paid-search) [AI,](https://blog.motivemetrics.com/topic/ai) [Advertising Technology](https://blog.motivemetrics.com/topic/advertising-technology) ### [AI Driven Customer Acquisition - Ai4 2023](https://blog.motivemetrics.com/ai4-customer-acquisition-panel) Aug 31, 2023 MotiveMetrics' Chief Science Officer, Kyle Thomas, joined the AI4 panel on AI Driven Customer Acquisition, Aug 8, 2023 at MGM in Las Vegas. The full panel discussion is available [HERE](https://www.youtube.com/watch?v=LYAdTquqlQo), but our favorite highlights are shown below. Kyle opened the panel by sharing how the company started during his PhD research in Experimental Psychology at Harvard University. Initially, MotiveMetrics analyzed text from Social Media to develop customer profiles, understand consumer motivations and inform marketing communications. Today, in Paid Search advertising MotiveMetrics' focus is to conquer the "last mile problem" presented by Generative AI systems. [Read More](https://blog.motivemetrics.com/ai4-customer-acquisition-panel) [personality psychology,](https://blog.motivemetrics.com/topic/personality-psychology) [Consumer Behavior,](https://blog.motivemetrics.com/topic/consumer-behavior) [Customer Segmentation,](https://blog.motivemetrics.com/topic/customer-segmentation) [Advertising and Psychology,](https://blog.motivemetrics.com/topic/advertising-and-psychology) [Paid Search,](https://blog.motivemetrics.com/topic/paid-search) [AI,](https://blog.motivemetrics.com/topic/ai) [Google,](https://blog.motivemetrics.com/topic/google) [Bing](https://blog.motivemetrics.com/topic/bing) ### [MotiveMetrics "Most Promising AI Solution Provider of 2022"](https://blog.motivemetrics.com/motivemetrics-recognized-as-most-promising-ai-solution-provider) Jan 15, 2023 ![Screenshot 2023-10-26 at 5.39.55 PM](https://blog.motivemetrics.com/hs-fs/hubfs/Screenshot%202023-10-26%20at%205.39.55%20PM.png?width=530&height=396&name=Screenshot%202023-10-26%20at%205.39.55%20PM.png) CIO Review, the Navigator for Enterprise Solutions, recognized MotiveMetrics as the "[Most Promising AI Solution Provider of 2022](https://www.cioreview.com/motivemetrics)" in recognition of its software innovations leveraging AI for *Search Intent Based Content Creation*.  In fact, MotiveMetrics has been leveraging AI for understanding consumer behavior and developing motivational messaging tailored to target audiences since it was founded in 2015, long before ChatGPT became the rage in Q4 2022.   [Read More](https://blog.motivemetrics.com/motivemetrics-recognized-as-most-promising-ai-solution-provider) [Consumer Behavior,](https://blog.motivemetrics.com/topic/consumer-behavior) [Psychology and Marketing,](https://blog.motivemetrics.com/topic/psychology-and-marketing) [Motivation Analysis,](https://blog.motivemetrics.com/topic/motivation-analysis) [Paid Search,](https://blog.motivemetrics.com/topic/paid-search) [Search Engine Marketing,](https://blog.motivemetrics.com/topic/search-engine-marketing) [SEM,](https://blog.motivemetrics.com/topic/sem) [Artificial Intelligence,](https://blog.motivemetrics.com/topic/artificial-intelligence) [AI,](https://blog.motivemetrics.com/topic/ai) [Google,](https://blog.motivemetrics.com/topic/google) [Advertising Technology](https://blog.motivemetrics.com/topic/advertising-technology) [![logo_icononly](https://blog.motivemetrics.com/hs-fs/hubfs/logo_icononly.jpg?width=943&height=943&name=logo_icononly.jpg "logo_icononly")](http://www.motivemetrics.com) Our mission is to help businesses better understand their customers, align messaging to motivation at scale, and deliver an experience that resonates for each customer at every interaction. ## [+AI Technology](https://www.motivemetrics.com/technology) [Managed Service](https://www.motivemetrics.com/managed-service) [MotiveMap](https://info.motivemetrics.com/search-intent-assessment) ## [Company](https://www.motivemetrics.com/about) [Careers](https://www.motivemetrics.com/careers) ###### [Contact Us](https://www.motivemetrics.com/contact-us) [Follow us on Twitter](https://twitter.com/motivemetrics) [Follow us on LinkedIn](https://www.linkedin.com/company/motivemetrics) [Follow us on Facebook](https://www.facebook.com/pages/category/Local-business/MotiveMetrics-1636697586575252/)   © 2022 MotiveMetrics. All Rights Reserved.   [Privacy Policy](https://www.motivemetrics.com/privacy-policy) ```json { "@context" : "https://schema.org", "@type" : "VideoObject", "contentUrl" : "https://213471.fs1.hubspotusercontent-na1.net/hubfs/213471/Kyle%20AI4%20conference/ai4_kyleintroduction.mp4", "dateModified" : "2023-10-19T16:55:33.601Z", "duration" : "PT1M3S", "height" : 720, "name" : "ai4_kyleintroduction", "thumbnailUrl" : "https://api-na1.hubapi.com/filemanager/api/v3/files/thumbnail-redirect/137640524867?portalId=213471&size=medium", "uploadDate" : "2023-10-03T14:53:32.121Z", "width" : 1280 } ```