--- title: "AI Stitch in Time: Podcast Chat" description: The commonly used definitions of search intent are no longer sufficient in the Paid Search channel. To excel in an AI-driven search environment ad content must be customized at scale that goes beyond the intent expressed in the search term alone, and speaks to the underlying motivations of each customer. --- [![logo_full_blue](https://blog.motivemetrics.com/hs-fs/hubfs/logo_full_blue.png?width=1247&height=230&name=logo_full_blue.png "logo_full_blue")](https://motivemetrics.com/) Open main menu Close main menu - [+AI Technology](https://www.motivemetrics.com/technology) - [Customer Stories](https://www.motivemetrics.com/customer-stories) - [Blog](https://blog.motivemetrics.com/) - [Company](https://www.motivemetrics.com/about) - [Contact Us](https://www.motivemetrics.com/contact-us) [Back to Articles](https://blog.motivemetrics.com/) # AI Stitch in Time: Podcast Chat ![Greg Loeffelholz](https://blog.motivemetrics.com/hs-fs/hubfs/Screenshot%202024-03-25%20at%209.41.42%20AM.png?width=45&name=Screenshot%202024-03-25%20at%209.41.42%20AM.png) [Greg Loeffelholz](https://blog.motivemetrics.com/author/greg-loeffelholz) [Share this blog post on Twitter](https://twitter.com/intent/tweet?text=I+found+this+interesting+blog+post&url=https://blog.motivemetrics.com/speak-to-the-why-to-leverage-ai-the-evolving-definition-of-search-intent-0) [Share this blog post on Facebook](http://www.facebook.com/share.php?u=https://blog.motivemetrics.com/speak-to-the-why-to-leverage-ai-the-evolving-definition-of-search-intent-0) [Share this blog post on LinkedIn](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.motivemetrics.com/speak-to-the-why-to-leverage-ai-the-evolving-definition-of-search-intent-0) ![DALL·E 2023-12-13 09.43.03 - software application icons stitched together with thread on a black background](https://blog.motivemetrics.com/hs-fs/hubfs/DALL%C2%B7E%202023-12-13%2009.43.03%20-%20software%20application%20icons%20stitched%20together%20with%20thread%20on%20a%20black%20background.png?width=429&height=429&name=DALL%C2%B7E%202023-12-13%2009.43.03%20-%20software%20application%20icons%20stitched%20together%20with%20thread%20on%20a%20black%20background.png) MotiveMetrics Chief Scientist, Kyle Thomas, joined the [AI Chat Podcast](https://bit.ly/47VST2l) to talk about the future of AI in Marketing.  "The human can come up with a creative campaign and AI has the ability to stitch together image generation along with language generation and help bring that vision to life. The trend is not some earth-shattering difference or some new thing we have not thought about. The puzzle pieces are out there and the race is on to make them usable." What is the future of AI in Marketing? None of this stuff works out of the box for any specific application. In all the hype this gets lost. You are starting to see this with OpenAI. I think it's less some massive new breakthrough, and much more about the mundane building of the architecture around these capabilities and stitching them together. The way OpenAI just stitched together image generation and image comprehension with ChatGPT. So now it can see, draw and speak. That to me is the future. The way the human mind works it is not a general intelligence engine. It's like a system of apps. You have a software app for seeing, for what you eat, for who you cooperate with, for who you fight, for who your family is, or what you run away from. You have all these very specific software apps in your brain. What makes you feel like you have this kind of general intelligence is that they are stitched together. We're starting to see this now with AI systems being stitched together. In terms of marketing I think the exact same will be true. The human can come up with a creative campaign and AI has the ability to stitch together image generation along with language generation and help bring that vision to life. The trend is not some earth-shattering difference or some new thing we have not thought about. The puzzle pieces are out there and the race is on to make them usable. Listen to the full Podcast on AI Chat Podcast [https://bit.ly/47VST2l](https://bit.ly/47VST2l) [Psychology and Marketing](https://blog.motivemetrics.com/topic/psychology-and-marketing) [Advertising and Psychology](https://blog.motivemetrics.com/topic/advertising-and-psychology) [Artificial Intelligence](https://blog.motivemetrics.com/topic/artificial-intelligence) [Advertising Technology](https://blog.motivemetrics.com/topic/advertising-technology) ![Greg Loeffelholz](https://blog.motivemetrics.com/hs-fs/hubfs/Screenshot%202024-03-25%20at%209.41.42%20AM.png?width=150&name=Screenshot%202024-03-25%20at%209.41.42%20AM.png) #### Greg Loeffelholz [Follow me on LinkedIn](https://www.linkedin.com/in/gregloeffelholz/) Greg has over 25 years of experience in digital marketing with specializations in affiliate marketing, programmatic advertising and paid search advertising. He has held executive roles at several successful startups and currently the GM of Managed Services at MotiveMetrics. ### Leave a Comment [![logo_icononly](https://blog.motivemetrics.com/hs-fs/hubfs/logo_icononly.jpg?width=943&height=943&name=logo_icononly.jpg "logo_icononly")](http://www.motivemetrics.com) Our mission is to help businesses better understand their customers, align messaging to motivation at scale, and deliver an experience that resonates for each customer at every interaction. ## [+AI Technology](https://www.motivemetrics.com/technology) [Managed Service](https://www.motivemetrics.com/managed-service) [MotiveMap](https://info.motivemetrics.com/search-intent-assessment) ## [Company](https://www.motivemetrics.com/about) [Careers](https://www.motivemetrics.com/careers) ###### [Contact Us](https://www.motivemetrics.com/contact-us) [Follow us on Twitter](https://twitter.com/motivemetrics) [Follow us on LinkedIn](https://www.linkedin.com/company/motivemetrics) [Follow us on Facebook](https://www.facebook.com/pages/category/Local-business/MotiveMetrics-1636697586575252/)   © 2022 MotiveMetrics. All Rights Reserved.   [Privacy Policy](https://www.motivemetrics.com/privacy-policy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Greg Loeffelholz", "url" : "https://blog.motivemetrics.com/author/greg-loeffelholz" }, "dateModified" : "2024-04-03T01:54:20.265Z", "datePublished" : "2023-12-13T15:46:45.000Z", "headline" : "AI Stitch in Time: Podcast Chat", "mainEntityOfPage" : { "@id" : "https://blog.motivemetrics.com/speak-to-the-why-to-leverage-ai-the-evolving-definition-of-search-intent-0", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.motivemetrics.com/hubfs/2022/mm_squarefull.png" }, "name" : "MotiveMetrics, Inc." } } ```