---
title: MotiveMetrics | Blog | Zombie Keywords
description: Zombie Keywords | Our mission is to help businesses better understand their customers, align messaging to motivation at scale, and deliver an experience that resonates for each customer at every interaction.
---

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### Blog

Topics AI Paid Search SEM Advertising Technology Artificial Intelligence Google Search Engine Marketing Advertising and Psychology Bing BERT Algorithm Consumer Behavior Customer Segmentation Machine Learning Psychology and Marketing Motivation Analysis Search Intent Context Engineering ETA Purchasing Behavior RSA Responsive Search Ads Zombie Keywords personality psychology shopping

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## Zombie Keywords

### [Zombie Keywords 101](https://blog.motivemetrics.com/zombie-keywords-101)

Apr 6, 2022

**![blog_zombiekw_042022](https://blog.motivemetrics.com/hs-fs/hubfs/blog_zombiekw_042022.jpg?width=800&name=blog_zombiekw_042022.jpg)**

Zombie keywords are enabled keywords that are not receiving traffic. Isolating these keywords into new ad groups and getting them paired with the right ads can bring them to life, creating opportunities for growth and increased market share.  By bringing zombie keywords back to life, you can unearth value that has been lying dormant and is only waiting to be realized. How many of your zero impression keywords are zombies? Find out how you can reanimate zombie keywords to create new pathways that help you add revenue to your paid search account.

[Read More](https://blog.motivemetrics.com/zombie-keywords-101)

[Paid Search,](https://blog.motivemetrics.com/topic/paid-search) [Zombie Keywords,](https://blog.motivemetrics.com/topic/zombie-keywords) [Search Engine Marketing,](https://blog.motivemetrics.com/topic/search-engine-marketing) [SEM,](https://blog.motivemetrics.com/topic/sem) [Search Intent](https://blog.motivemetrics.com/topic/search-intent)

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