CIO Review, the Navigator for Enterprise Solutions, recognized MotiveMetrics as the "Most Promising AI Solution Provider of 2022" in recognition of its software innovations leveraging AI for Search Intent Based Content Creation.  In fact, MotiveMetrics has been leveraging AI for understanding consumer behavior and developing motivational messaging tailored to target audiences since it was founded in 2015, long before ChatGPT became the rage in Q4 2022.  

The deprecation of ETAs are a continuation of a Google strategy to automate the paid search customer journey using NLP and Machine Learning technology.  As innovations in AI advance, search engines are leveraging these technologies to enhance user experience by understanding the relationships between words in user queries and advertiser content in order to generate the best possible customer journey for every query.