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The Unspoken Truth

The study of words. The science of response.

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Why Scarcity Marketing Doesn’t Work for Every Brand

Psychology provides marketers with a tremendous amount of research and knowledge about effectively engaging customers. In fact, a lot of commonly used marketing techniques are deeply rooted in psychological functions (e.g. social proof, scarcity, anchor pricing etc.) In order to use these techniques most effectively, it’s critical to understand the psychological differences between target audiences. Psychological traits, enduring patterns of behavior, provide the context needed to understand how techniques like scarcity marketing would impact engagement for a particular audience.

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Posted by Emily Dyess on Sep 17, 2014

Psychology and Marketing psychology psychological traits

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Why marketers advertise to consumers who can’t afford their product

Advertising dollars are spent to reach potential consumers and inform them about a product, and perhaps the single largest American venue to do this is the Super Bowl. Companies that buy ad time during the Super Bowl have the potential to extend the reach of their ad if it makes a splash and gets talked about in the follow-up news cycle, so it’s no wonder so many companies are willing to pay top dollar for Super Bowl ads. However, it would seem this money would only be well spent if the Super Bowl audience included a large proportion of potential consumers for a given product; otherwise, how would such a massive expense pay off?

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Posted by Kyle Thomas on Jan 31, 2014

Consumer Behavior product products Psychology and Marketing Advertising and Psychology psychology marketing

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Holiday Shopping: 5 Blog Posts You May Have Missed

We know you’re busy and we want to make your life a little bit easier by launching a list of useful posts you may have missed. Relevant to this week's last-minute activities, this list includes our favorite links contributing valuable content or insight related to holiday shopping.

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Posted by Angela Bray on Jan 3, 2014

Psychology and Marketing psychology holiday gifts

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Psychometrics 101: Scale Reliability and Validity

In order for any scientific instrument to provide measurements that can be trusted, it must be both reliable and valid. These psychometrics are crucial for the interpretability and the generalizability of the constructs being measured.  

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Posted by Carson Sandy on Oct 2, 2013

Traits and Scales Psychology and Marketing Research Methods Trait Data

BrandManagement

Brand Management: 5 Blog Posts You May Have Missed

We know you’re busy and we want to make your life a little bit easier by launching our weekly list of posts you may have missed. This list will include our favorite links from blogs that contributed valuable content or insight related to brand management. Here you will find content covering market, customer and email segmentation.

 

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Posted by Angela Bray on Sep 5, 2013

product development social media Psychology and Marketing

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