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The Unspoken Truth

The study of words. The science of response.

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Social Engagement: 5 Blog Posts You May Have Missed

We know you’re busy and we want to make your life a little bit easier by launching our weekly list of posts you may have missed. This list will include our favorite links from  blogs that contributed valuable content about or insight on social engagement.

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Posted by Angela Bray on Aug 15, 2013

social media social engagement Psychology and Marketing Research Methods

Offer

Psych4Marketers: Emotions and Advertising

In a previous blog post, I wrote about the impact of emotions on shopping behavior. More specifically, I discussed how an individual’s current emotional state can influence their perception of advertising and other marketing tools. However, emotions are not just something consumers bring to the table; advertisements themselves frequently elicit emotional responses, which the ad creators hope will increase the viewer’s desire to purchase whatever is being advertised. Indeed, there are several “go-to” methods -- appeals to certain emotions -- that are regularly employed. But as the field of consumer behavior advances, more is becoming revealed about the particular limits of these favorite methods. In this post I will unpack three of these methods, explain when and why they are potentially useful and discuss their ultimate limits.

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Posted by Madeline Ford on Aug 7, 2013

Consumer Behavior Psychology and Marketing Advertising and Psychology Emotions and Psychology

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A History of Personality Psychology: Part 1

Section I: General Chronology and Driving Forces of Personality

The history of personality psychology dates as far back as Ancient Greece. Indeed, philosophers since the 4th Century BCE have been trying to define exactly what it is that makes us us. In 370 BCE, Hippocrates proposed two pillars of temperament: hot/cold and moist/dry, resulting in four humors or combinations of these qualities. The hot and dry combination was referred to as yellow bile, cold and dry as black bile, hot and wet was blood and cold and wet was phlegm. Though much of the work that arose from this theory of the Four Humors was medicinal in nature, it was also hypothesized a patient's personality could be influenced by humoral imbalances.

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Posted by Madeline Ford on Aug 5, 2013

personality psychology Psychology and Marketing

EvolutionaryPsychology

3 Marketing Lessons from Evolutionary Psychology

Throughout high school we all paid our dues and learned the basics. These basic classes, (whether it be American History or Biology) provided a foundation for our future education that ultimately would help us chose a career path. During my time in high school, math and science came easy to me, and I spent my free time working in labs doing research to better understand how to apply what I was learning, and decided to major in Evolutionary Biology (with an emphasis on Psychology) in college. Though I am grateful for my education and various lab experiences, I eventually realized the world of academia and research is not necessarily for me. As I now transition from academia to the business world, I am realizing that much of what I’ve learned from biology and evolutionary psychology -- two fields that people might view as unrelated to business and marketing -- is anything but unrelated. Many of the topics in these academic fields can provide new perspectives in the workplace when trying to solve real world problems. Evolutionary psychologists may not be the first people you’d expect to provide insight into the world of marketing, but I’ve extrapolated three ideas from my coursework in this area that I’ve found extremely valuable in daily marketing routines.

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Posted by Madeline Ford on Jul 23, 2013

personality psychology Traits and Scales Psychology and Marketing

ConsumerProfiling

Consumer Profiling: 5 Blog Posts You May Have Missed

We know you’re busy and we want to make your life a little bit easier by launching our weekly list of posts you may have missed. This list will include our favorite links from lesser known blogs that contributed valuable content or insight, based on a specific topic related to psychology, brand personality, and consumer behavior.

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Posted by Angela Bray on Jul 19, 2013

Consumer Behavior Small Businesses Consumer Profiling Psychology and Marketing Research Methods

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