3 Marketing Lessons from Evolutionary Psychology
3 Marketing Lessons from Evolutionary Psychology
Throughout high school we all paid our dues and learned the basics. These basic classes, (whether it be American History or Biology) provided a foundation for our future education that ultimately would help us chose a career path. During my time in high school, math and science came easy to me, and I spent my free time working in labs doing research to better understand how to apply what I was learning, and decided to major in Evolutionary Biology (with an emphasis on Psychology) in college. Though I am grateful for my education and various lab experiences, I eventually realized the world of academia and research is not necessarily for me. As I now transition from academia to the business world, I am realizing that much of what I’ve learned from biology and evolutionary psychology -- two fields that people might view as unrelated to business and marketing -- is anything but unrelated. Many of the topics in these academic fields can provide new perspectives in the workplace when trying to solve real world problems. Evolutionary psychologists may not be the first people you’d expect to provide insight into the world of marketing, but I’ve extrapolated three ideas from my coursework in this area that I’ve found extremely valuable in daily marketing routines.