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Empower Your Instinct

Psychology Insight for Marketers

   
Weather

How the Weather Impacts Your Work Habits and Buying Behavior

We all know the weather outside can tremendously impact our daily outlook on life, but what role does it play in our buying behavior and work habits? We associate sunshine with happiness and stormy weather with bad moods and misfortune. Indeed, there is no dearth of research supporting the fact that the forecast can significantly influence individuals’ mood and temperament. For example, increased sunshine is associated with better moods and an increased willingness to help others, and there is a mood disorder -- Seasonal Affective Disorder (SAD) -- characterized by depressive symptoms brought on by the winter months. It’s pretty much common sense in today’s day and age that nice weather makes us happy, but can it actually affect our daily behavior? The answer, it turns out, is yes, and researchers are working to figure out exactly how and why.

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Posted by Madeline Ford on Aug 26, 2013

personality psychology Consumer Behavior Consumer Profiling Buying Behavior Nonconscious Motivations Research Traits and Scales Research Methods Purchasing Behavior

MusicInfluence

The Psychology of Music: Why Music Plays a Big Role in What You Buy

Research suggests there seems to be three qualities of music that can influence buying behavior in a retail environment: tempo, volume and genre. The individual effects we will see in each of these can be explained by Mehrabian and Russell’s model of pleasure-arousal-dominance (PAD). At its most basic level, this model posits that an environment can alter an individual’s mood and therefore behavior by altering levels of pleasure, arousal and/or dominance through different channels. We will use this framework to explain how music impacts buying behavior in a store environment.

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Posted by Madeline Ford on Jul 15, 2013

Consumer Behavior pricing Consumer Profiling Psychology and Marketing Research Methods Purchasing Behavior

ProductPricing

 

3 Ways to Optimize Product Pricing with Psychology

 

Have you ever wondered how companies and retailers set their prices? If you’ve ever taken an economics class, your go-to answer is probably something about supply-and-demand, right? While these laws certainly have a large influence over pricing, another realm of study does as well: psychology. In this blog post, I'll introduce how to optimize product pricing with Psychology with three case studies.   

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Posted by Madeline Ford on Jun 25, 2013

Consumer Behavior product pricing product-market fit products Customer Segmentation Psychology and Marketing Purchasing Behavior

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Psychology of Impulse Buying


We’ve all been victims of impulsive buying. Maybe you went shopping with a friend, swearing you weren’t going to spend any money and then *poof* you own a new shirt. Or maybe a new kitchen appliance caught your eye and you had to have it. Or maybe you had actually planned on going shopping, for, let’s say, groceries, and you end up buying a few items that weren’t on your list. Whatever the context may have been or what degree of planning you might have done prior to shopping, if you have ever bought something you did not plan on ahead of time (whether or not you can justify the purchase after the fact), you have participated in the culture of impulse buying. There are countless factors that influence an individual’s rash decision to buy impulsively and much research has been done to better understand this behavior. Furthermore, marketers often use this knowledge to promote impulse buying in the hopes of increasing their bottom line. But while impulse buying does indeed mean more product bought, it can also lead consumers to harbor negative post-shopping feelings about the producer and retailer (Zhang and Wang 2010).

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Posted by Madeline Ford on Jun 20, 2013

Consumer Behavior product-market fit products Distribution Channels Customer Segmentation Buying Behavior Psychology and Marketing Purchasing Behavior

Baby

Psych4Marketers: 3 Techniques to Better Understand Consumer Behavior

The realm of marketing is, at the most basic level, about figuring people out. Doing so certainly involves understanding and analyzing individual differences between consumers (a topic we have focused on before), but marketing and advertising has deep roots in capitalizing on some predictable facets of consumer behavior. Here, we will look at three of these “tried and true” techniques from the perspective of psychology to better understand the rationale behind them.

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Posted by Madeline Ford on Jun 5, 2013

Consumer Behavior pricing Buying Behavior Psychology and Marketing Advertising and Psychology Purchasing Behavior

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