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Motivation Analysis

MotiveMetrics "Most Promising AI Solution Provider of 2022"

Screenshot 2023-10-26 at 5.39.55 PM

CIO Review, the Navigator for Enterprise Solutions, recognized MotiveMetrics as the "Most Promising AI Solution Provider of 2022" in recognition of its software innovations leveraging AI for Search Intent Based Content Creation.  In fact, MotiveMetrics has been leveraging AI for understanding consumer behavior and developing motivational messaging tailored to target audiences since it was founded in 2015, long before ChatGPT became the rage in Q4 2022.  

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Speak to WHY for Google AI

Google BERT Algorithm

AI has undeniably changed how brands understand their customers and interact with them.  Today's AI understands consumer motivations more deeply than what is typed into a search box.  Gone are the days when all you had to do was embrace the established definitions of search intent.  Now to compete successfully in the Paid Search channel you must embrace the role of AI, customize your ad copy to specific customer motivations, and do it at scale.  

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Motivation Analysis: The Key to Making Splash Pages that Convert

motivationanalysis-1The brain can process an image in 13 milliseconds—a rate of about 75 frames per second. This means from the moment the user hits your page they are forming impressions about your brand, products or service offerings. Today, most blog posts will offer a few universal strategies for creating splash pages that convert; feature real people, use benefit statements, write pithy headlines, keep important elements above the fold.

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