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Psychologists Agree: Life is ACTUALLY Like Riding a Bicycle

Psychologists Agree: Life is ACTUALLY Like Riding a Bicycle

When you first learn to ride a bike or drive a car, you must expend an absorbent amount of conscious effort to stay in control. You feel uneasy about your new behavior, you are vigilant and conscious of everything going on. It’s a very foreign behavior and because of this the brain is experiencing each and every bump and readjustment as a new experience. But then after a bit of riding, as if the brain has suddenly found the right program to run, you are off riding around with relative ease. The conscious effort to balance, grip the handlebar, remember where the brakes are, exert the right amount of pressure with each foot on the pedal, and even keep your eyes on the front tire and road all seem to fade away out of awareness. You just experienced the transformation of a conscious process into an automatic nonconscious process.

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Consumer Behavior, Nonconscious Motivations Research, Psychology and Marketing

How to Make Blog Posts More Sharable with Personality Traits

How to Make Blog Posts More Sharable with Personality Traits

In 2012, 68% of CMOs increased their budget for content marketing, a strategy that continues to grow in small and large businesses alike. Sharable, quality content is beneficial for both you, as a brand, and your readers - it’s informative to users, increases session lengths and generates traffic from shares. Blogs are like brands in the sense people are more likely to connect with content they can relate to. Often, as marketers, we’re only focusing on half of the equation (writing good content), when we should focus on the big picture: the readers. Personality traits are a measurable approach to gauge the likelihood of a specific audience to share content and can help drive more social engagement.

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personality psychology, social media, social engagement, Traits and Scales, Psychology and Marketing

Brand Affinity and Beer: Identifying with your Customers


Brand Affinity and Beer: Identifying with your Customers

Marketers are tasked with capturing the hearts of consumers in order to create loyal customers. One effective way to do this is leveraging brand affinity through self-identification, in other words, identifying your brand with qualities your current and potential customers strongly relate to. This method can be extremely powerful as long as brands are able to accurately idenfity with their customers. 

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Consumer Behavior, Traits and Scales, Psychology and Marketing, Brand Personality

Why Personality Matters for Marketers

Why Personality Matters for Marketers 

“The key traits that we strive to display [through consumerism] are the stable traits that differ most between individuals and that most strongly predict our social abilities and preferences...displaying such traits is the key ‘latent motive’ that marketers strive to comprehend,” TipTap advisor Geoffrey Miller, Spent, p.15.

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personality psychology, Consumer Behavior, quizzes, Confabulator, Traits and Scales, Psychology and Marketing, Implicit vs Explicit, Brand Personality, Research Methods

The Confabulator: What it is and Why CMOs Should Care

The Confabulator: What it is and Why CMOs Should Care

According to CASRO, $8.6 billion are spent each year in the United States on consumer marketing research using online or phone-based surveys that rely on explicit reports (what people say they want). One of many challenges marketers face in this area is understanding what people are truly interested in, parsing through the noise of what people say they want and getting at the signal of what people actually want. Years of psychological research provide insight into why these explicit reports tap into only a small percentage of what goes into a consumer's decision-making process.

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personality psychology, Confabulator, Traits and Scales, Psychology and Marketing, Implicit vs Explicit, Brand Personality, Research Methods