We know you’re busy and we want to make your life a little bit easier by launching our weekly list of posts you may have missed. This list will include our favorite links from blogs that contributed valuable content about or insight on social engagement.
social media social engagement Psychology and Marketing Research Methods
We know you’re busy and we want to make your life a little bit easier by launching our weekly list of posts you may have missed. This list will include our favorite links from lesser known blogs that contributed valuable content or insight, based on a specific topic related to psychology, brand personality, and consumer behavior.
Consumer Behavior social media social engagement Psychology and Marketing
We know you’re busy and we want to make your life a little bit easier by launching our weekly list of posts you may have missed. This list will include our favorite links from lesser known blogs that contributed valuable content or insight, based on a specific topic related to psychology, brand personality, and consumer behavior.
1. How to Balance Traditional, Online, and Social Media
by Pelin Thorogood via @iMediaTweet
Learn about the data trails of likes, recommendations, reviews, and other reactions on social networks. Along with an explanation differentiating owned, paid and earned media, the author includes how these all play a role in altering the cost of customer acquisition and disrupting allocated marketing budgets.
personality psychology social media social engagement Traits and Scales Psychology and Marketing
In 2012, 68% of CMOs increased their budget for content marketing, a strategy that continues to grow in small and large businesses alike. Sharable, quality content is beneficial for both you, as a brand, and your readers - it’s informative to users, increases session lengths and generates traffic from shares. Blogs are like brands in the sense people are more likely to connect with content they can relate to. Often, as marketers, we’re only focusing on half of the equation (writing good content), when we should focus on the big picture: the readers. Personality traits are a measurable approach to gauge the likelihood of a specific audience to share content and can help drive more social engagement.
personality psychology social media social engagement Traits and Scales Psychology and Marketing