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Empower Your Instinct

Psychology Insight for Marketers

   

ConsumerProfiling

Consumer Profiling: 5 Blog Posts You May Have Missed

We know you’re busy and we want to make your life a little bit easier by launching our weekly list of posts you may have missed. This list will include our favorite links from lesser known blogs that contributed valuable content or insight, based on a specific topic related to psychology, brand personality, and consumer behavior.

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Posted by Angela Bray on Jul 19, 2013

Consumer Behavior Small Businesses Consumer Profiling Psychology and Marketing Research Methods

product development

Product Development: 5 Useful Blog Posts

We know you’re busy and we want to make your life a little bit easier by launching our weekly list of posts you may have missed. This list will include our favorite links from lesser known blogs that contributed valuable content or insight, based on a specific topic related to psychology, brand personality, and consumer behavior.

more

Posted by Angela Bray on Jul 3, 2013

Consumer Behavior B2B product development Small Businesses Psychology and Marketing

Distribution

Distribution: 5 Blog Posts You May Have Missed

We know you’re busy and we want to make your life a little bit easier by launching our weekly list of posts you may have missed. This list will include our favorite links from lesser known blogs that contributed valuable content or insight, based on a specific topic related to psychology, brand personality, and consumer behavior.

more

Posted by Angela Bray on Apr 11, 2013

Consumer Behavior product Distribution Channels Small Businesses Psychology and Marketing

BrandPersonality

Brand Personality for Small Businesses

It takes a certain set of personality traits to be an entrepreneur. There are many words I could use to describe an entrepreneur, (adventurous, risk-taking, innovative, problem-solver) but it’s safe to say “boring” isn’t one of them. The do-ers and the makers of the world, who truly believe they have what it takes to overcome the competition, possess a unique set of motivations. It is these motivations that make their desire to own both the success and the failure, that set these individuals apart. But, what are the necessary tools for a small business owner to create a personalized experience? The psychological traits and truly unique motivations of shop owners can be identified and harnessed in order to amplify the success of these small businesses. 

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Posted by Emily Dyess on Mar 27, 2013

Small Businesses Nonconscious Motivations Research Traits and Scales Psychology and Marketing Brand Personality Research Methods

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