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The Unspoken Truth

The study of words. The science of response.

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Why Scarcity Marketing Doesn’t Work for Every Brand

Psychology provides marketers with a tremendous amount of research and knowledge about effectively engaging customers. In fact, a lot of commonly used marketing techniques are deeply rooted in psychological functions (e.g. social proof, scarcity, anchor pricing etc.) In order to use these techniques most effectively, it’s critical to understand the psychological differences between target audiences. Psychological traits, enduring patterns of behavior, provide the context needed to understand how techniques like scarcity marketing would impact engagement for a particular audience.

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Posted by Emily Dyess on Sep 17, 2014

Psychology and Marketing psychology psychological traits

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In the debate of Trait theory vs. Type theory, most psychologists agree traits are a more accurate way of understanding people. That is, traits are an easily measured and quantifiable way to account for someone's basic personality characteristics, which are now being used to predict consumer behavior.

 
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Posted by Angela Bray on Feb 17, 2014

personality psychology psychology traits psychological traits personality traits

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