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The Unspoken Truth

The study of words. The science of response.

motivationanalysis

Motivation Analysis: The Key to Making Splash Pages that Convert

The brain can process an image in 13 milliseconds—a rate of about 75 frames per second. This means from the moment the user hits your page they are forming impressions about your brand, products or service offerings. Today, most blog posts will offer a few universal strategies for creating splash pages that convert; feature real people, use benefit statements, write pithy headlines, keep important elements above the fold.

The problem with treating strategies as universal is that each audience engages with design and content in a unique way. As a result, there’s no such thing as a universal design that will always offer high conversions. The only data-driven way to create a high converting splash page is to understand the variables associated with the desired behavior (e.g. time on page, engagement, click-thru and conversions etc). Motivation Analysis is a new approach that leverages psychology to accurately measure the variables associated with behavior. Marketers can now collect accurate data about what drives an audience to engage and convert when visiting your splash page.

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Posted by Emily Dyess on Oct 8, 2014

psychology motivations Psychology and Design Motivation Analysis

The Psychology of Internet Trolls

Portrait of a Troll: Q&A with Dr. Erin Buckels

Internet trolls are everywhere, but what is it that makes them tick? From the pesky people starting a full blown battle on your blog posts to the naive friends who “feed the trolls” in a comment thread, there’s no denying trolls are a vibrant part of most internet communities.  Until now, little formal research has been conducted to understand what motivates people to engage in this type of behavior. An aptly named new study, “Trolls just want to have fun,” explores the personality traits of an Internet troll. Dr. Erin Buckels and her colleagues examined the specific relationship between personality traits and various online commenting behaviors (e.g., chatting, debating, trolling).

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Posted by Carson Sandy on Feb 12, 2014

personality psychology Buying Behavior psychology motivations personality personality traits

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