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Empower Your Instinct

Psychology Insight for Marketers

   
ProductDevelopment

Product Development: 5 Blog Posts You May Have Missed

We know you’re busy and we want to make your life a little bit easier by launching our weekly list of posts you may have missed. This list will include our favorite links from lesser known blogs that contributed valuable content or insight, based on a specific topic related to psychology, brand personality, and consumer behavior.

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Posted by Angela Bray on May 9, 2013

Consumer Behavior product product development Psychology and Marketing Brand Personality

keypoints_webinarmarketing

What Every Marketer Should Know About the Nonconscious: Key Points + Takeaways

Yesterday, we hosted our live webinar on What Marketers Should Know About the Nonconscious. Below is a brief overview of some things you may have missed as well as access to the presentation. A recording of the webinar as well as a blog post devoted to questions and answers around the topic will be posted later this week.

Decisions are made in the pursuit of goals and motivations, and most decisions happen outside of our awareness through nonconscious processes. Our brain is designed to keep this information from us, providing instead plausible and socially acceptable responses about our decision-making when prompted. This is the result of a psychological mechanism known as the Confabulator, and as a result of this, explicit reports cannot be trusted. Leveraging psychological traits offers a new way to access these nonconscious processes and identity the true motivations of why we do what we do. Read on for the key points and takeaways from our webinar, "What Every Marketer Should Know About the Nonconscious," with Dan Cudgma, Kyle Thomas and guest Geoffrey Miller.

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Posted by Angela Bray on Apr 18, 2013

Consumer Behavior Nonconscious Motivations Research Traits and Scales Psychology and Marketing Brand Personality Purchasing Behavior

BrandPersonality

Brand Personality for Small Businesses

It takes a certain set of personality traits to be an entrepreneur. There are many words I could use to describe an entrepreneur, (adventurous, risk-taking, innovative, problem-solver) but it’s safe to say “boring” isn’t one of them. The do-ers and the makers of the world, who truly believe they have what it takes to overcome the competition, possess a unique set of motivations. It is these motivations that make their desire to own both the success and the failure, that set these individuals apart. But, what are the necessary tools for a small business owner to create a personalized experience? The psychological traits and truly unique motivations of shop owners can be identified and harnessed in order to amplify the success of these small businesses. 

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Posted by Emily Dyess on Mar 27, 2013

Small Businesses Nonconscious Motivations Research Traits and Scales Psychology and Marketing Brand Personality Research Methods

TV

How Psychological Traits Predict Your TV Viewing Habits [INFOGRAPHIC]

Americans LOVE television. According to Nielson, the average American spends 34 hours per week watching TV and over nine hours watching commercials.While traditional demographics provide basic information about viewers, we wanted to understand what role psychological traits have in viewing habits of NBC shows. Our research team found that three personality traits (agreeableness, openness, and conscientiousness), were between 1-10x more predictive of behavior than demographics. This is the first study of its kind to analyze psychological traits as a motivating factor for television viewing preferences. 

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Posted by Emily Dyess on Mar 25, 2013

Consumer Behavior Nonconscious Motivations Research Traits and Scales Psychology and Marketing Advertising and Psychology Brand Personality

Surveys

Survey Research: 5 Blog Posts You May Have Missed

We know you’re busy and we want to make your life a little bit easier by launching our weekly list of posts you may have missed. This list will include our favorite links from lesser known blogs that contributed valuable content or insight, based on a specific topic related to psychology, brand personality, and consumer behavior.

more

Posted by Angela Bray on Mar 14, 2013

Psychology and Marketing Motivation Surveys Brand Personality Research Methods

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