.

.

Empower Your Instinct

Psychology Insight for Marketers

   

Carson Sandy

Director of Data Science, MotiveMetrics
Find me on:

Recent Posts

values-blogpost

Why Personal Values are the Key to a Great Marketing Campaign

In 1997, Steve Jobs explained one of the most important principles of marketing in six words: “To me marketing is about Values.” He goes on to describe how some of the most iconic and successful brands resonate with customer’s personal values. This is a principle worth expanding upon.

We all live by a set of values that are important (or unimportant) to us. Some people value having fun and seeking adventure (Hedonism). Some value having influence and control over subordinates (Power). Still, others value helping people and making the world a better place (Benevolence). Values are beliefs and goals that transcend specific situations to motivate behavior. Understanding what consumers value is important because, much like personality traits and other individual differences, values have demonstrated powerful predictive ability in a number of customer experience and marketing operations. Values have also been shown to predict a variety of specific purchasing behaviors from choosing a new pair of sunglasses to purchasing environmentally friendly or organic products.

more

Posted by Carson Sandy on Apr 4, 2014

personality psychology Consumer Behavior Buying Behavior shopping personality values

The Psychology of Internet Trolls

Portrait of a Troll: Q&A with Dr. Erin Buckels

Internet trolls are everywhere, but what is it that makes them tick? From the pesky people starting a full blown battle on your blog posts to the naive friends who “feed the trolls” in a comment thread, there’s no denying trolls are a vibrant part of most internet communities.  Until now, little formal research has been conducted to understand what motivates people to engage in this type of behavior. An aptly named new study, “Trolls just want to have fun,” explores the personality traits of an Internet troll. Dr. Erin Buckels and her colleagues examined the specific relationship between personality traits and various online commenting behaviors (e.g., chatting, debating, trolling).

more

Posted by Carson Sandy on Feb 12, 2014

personality psychology Buying Behavior psychology motivations personality personality traits

research101_traitsandscales

Psychometrics 101: Scale Reliability and Validity

In order for any scientific instrument to provide measurements that can be trusted, it must be both reliable and valid. These psychometrics are crucial for the interpretability and the generalizability of the constructs being measured.  

more

Posted by Carson Sandy on Oct 2, 2013

Traits and Scales Psychology and Marketing Research Methods Trait Data

psychhistorypt2_blogimg

A History of Personality Psychology: Part 2

In Part 1 of A History of Personality Psychology, we chronicled the development of the biological and theoretical basis for the existence of human personality. From the musings of Hippocrates and Plato to the tragic yet enlightening tamping rod accident suffered by Phineas Gage, psychology has come a long way in establishing the validity of personality. Shifting away from establishing the existence of personality, Part 2 of the history of personality psychology will be focused on the structure of personality.

more

Posted by Carson Sandy on Sep 25, 2013

personality psychology psychology

Email

Follow Us