How to Make Blog Posts More Sharable with Personality Traits
In 2012, 68% of CMOs increased their budget for content marketing, a strategy that continues to grow in small and large businesses alike. Sharable, quality content is beneficial for both you, as a brand, and your readers - it’s informative to users, increases session lengths and generates traffic from shares. Blogs are like brands in the sense people are more likely to connect with content they can relate to. Often, as marketers, we’re only focusing on half of the equation (writing good content), when we should focus on the big picture: the readers. Personality traits are a measurable approach to gauge the likelihood of a specific audience to share content and can help drive more social engagement.