In order for any scientific instrument to provide measurements that can be trusted, it must be both reliable and valid. These psychometrics are crucial for the interpretability and the generalizability of the constructs being measured.
Traits and Scales Psychology and Marketing Research Methods Trait Data
We all know the weather outside can tremendously impact our daily outlook on life, but what role does it play in our buying behavior and work habits? We associate sunshine with happiness and stormy weather with bad moods and misfortune. Indeed, there is no dearth of research supporting the fact that the forecast can significantly influence individuals’ mood and temperament. For example, increased sunshine is associated with better moods and an increased willingness to help others, and there is a mood disorder -- Seasonal Affective Disorder (SAD) -- characterized by depressive symptoms brought on by the winter months. It’s pretty much common sense in today’s day and age that nice weather makes us happy, but can it actually affect our daily behavior? The answer, it turns out, is yes, and researchers are working to figure out exactly how and why.
personality psychology Consumer Behavior Consumer Profiling Buying Behavior Nonconscious Motivations Research Traits and Scales Research Methods Purchasing Behavior
We know you’re busy and we want to make your life a little bit easier by launching our weekly list of posts you may have missed. This list will include our favorite links from blogs that contributed valuable content about or insight on social engagement.
social media social engagement Psychology and Marketing Research Methods
We know you’re busy and we want to make your life a little bit easier by launching our weekly list of posts you may have missed. This list will include our favorite links from lesser known blogs that contributed valuable content or insight, based on a specific topic related to psychology, brand personality, and consumer behavior.
Consumer Behavior Small Businesses Consumer Profiling Psychology and Marketing Research Methods
Research suggests there seems to be three qualities of music that can influence buying behavior in a retail environment: tempo, volume and genre. The individual effects we will see in each of these can be explained by Mehrabian and Russell’s model of pleasure-arousal-dominance (PAD). At its most basic level, this model posits that an environment can alter an individual’s mood and therefore behavior by altering levels of pleasure, arousal and/or dominance through different channels. We will use this framework to explain how music impacts buying behavior in a store environment.
Consumer Behavior pricing Consumer Profiling Psychology and Marketing Research Methods Purchasing Behavior