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Empower Your Instinct

Psychology Insight for Marketers

   

Angela Bray

Social Media Manager, MotiveMetrics
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Recent Posts

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In the debate of Trait theory vs. Type theory, most psychologists agree traits are a more accurate way of understanding people. That is, traits are an easily measured and quantifiable way to account for someone's basic personality characteristics, which are now being used to predict consumer behavior.

 
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Posted by Angela Bray on Feb 17, 2014

personality psychology psychology traits psychological traits personality traits

Holiday_Shopping

Holiday Shopping: 5 Blog Posts You May Have Missed

We know you’re busy and we want to make your life a little bit easier by launching a list of useful posts you may have missed. Relevant to this week's last-minute activities, this list includes our favorite links contributing valuable content or insight related to holiday shopping.

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Posted by Angela Bray on Jan 3, 2014

Psychology and Marketing psychology holiday gifts

Gift_Cards

Are Gift Cards Impersonal or Appreciated?

For many, the holidays are synonymous with stress. Shopping for anyone - parents and siblings, or spouses or friends, co-workers, and other relatives - can be stressful whether it be because of time limitations or budget. The overwhelming fear of buying the wrong gift for loved ones consumes many, resulting in gift cards, cash, or other tokens viewed by some as impersonal.

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Posted by Angela Bray on Dec 10, 2013

Consumer Behavior Buying Behavior psychology shopping holiday gifts

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Online Advertising: 5 Blog Posts You May Have Missed

We know you’re busy and we want to make your life a little bit easier by launching a list of useful posts you may have missed. This list includes our favorite links that contribute valuable content or insight related to online advertising.

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Posted by Angela Bray on Oct 28, 2013

Advertising and Psychology

Podcast

6 Consumer Behavior and Psychology Podcasts Worth Listening To

Print and online articles are great, as are blog posts, but we don't always have time to read thoroughly without being tempted to skim. Podcasts, on the other hand, can serve as your background music whather you're working at your computer or plugged into an iPod on the go. We usually post link summaries of recommended blog posts covering topic like consumer behavior and psychology, but this time, we looked for a handful relevant podcasts and chose the best description line for each. Some are ongoing episodes and some are one-time chapters, but each discusses different things within the two topics.

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Posted by Angela Bray on Sep 17, 2013

Consumer Behavior

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