Holiday Shopping: 5 Blog Posts You May Have Missed

We know you’re busy and we want to make your life a little bit easier by launching a list of useful posts you may have missed. Relevant to this week's last-minute activities, this list includes our favorite links contributing valuable content or insight related to holiday shopping.


Posted by Angela Bray on Jan 3, 2014

Psychology and Marketing psychology holiday gifts

Psychology of Movies

Infographic: The Psychology of Movie Tastes and Preferences

According to a recent article in the Journal of Personality, Listening, Watching and Reading, Americans devote over 38 hours per week, or 55% of the time they are awake, to watching TV and movies. Both film buffs and occasional viewers can agree that movies are a huge part of peoples’ everyday lives. This leaves the unanswered question of “what are we going to watch?” on many viewers' minds. Often, the age old debate of chick-flick or action-thriller immediately arises and a couple or group of people are suddenly divided. So, what causes this division? Recent studies have confirmed psychological traits are linked to individual characteristics, values and preferences. At TipTap Lab, we wanted to understand how psychological traits were predictive of the types of movies individuals watch, and how this can be used to better predict movie-going behavior.


Posted by Emily Dyess on Dec 11, 2013

personality psychology psychology traits


Are Gift Cards Impersonal or Appreciated?

For many, the holidays are synonymous with stress. Shopping for anyone - parents and siblings, or spouses or friends, co-workers, and other relatives - can be stressful whether it be because of time limitations or budget. The overwhelming fear of buying the wrong gift for loved ones consumes many, resulting in gift cards, cash, or other tokens viewed by some as impersonal.


Posted by Angela Bray on Dec 10, 2013

Consumer Behavior Buying Behavior psychology shopping holiday gifts


Not All Scales Are Created Equal:
Constructing Scales that Collect Predictive Data

When developing tools for online market research, there are three main objectives: create scales that are rigorous and robust, meet academic and research standards, and make these tools something that will be engaging and effective on the Internet. Here at TipTap Lab, we found this process to be easier said than done in many ways. We spent three years conducting exploratory research and testing and confirming validity in order to create a tool that provided a better understanding of people. 


Posted by Kieffer Thomas on Oct 22, 2013

personality psychology Traits and Scales psychology Trait Data Inside TipTap Lab psychometrics image selection task traits Data Collection


A History of Personality Psychology: Part 2

In Part 1 of A History of Personality Psychology, we chronicled the development of the biological and theoretical basis for the existence of human personality. From the musings of Hippocrates and Plato to the tragic yet enlightening tamping rod accident suffered by Phineas Gage, psychology has come a long way in establishing the validity of personality. Shifting away from establishing the existence of personality, Part 2 of the history of personality psychology will be focused on the structure of personality.


Posted by Carson Sandy on Sep 25, 2013

personality psychology psychology

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