Product Development: 5 Blog Posts You May Have Missed

We know you’re busy and we want to make your life a little bit easier by launching our weekly list of posts you may have missed. This list will include our favorite links from lesser known blogs that contributed valuable content or insight, based on a specific topic related to psychology, brand personality, and consumer behavior.

1. Choosing a Product Development Strategy
via @MyStrategicPlan
The term “product development” doesn’t necessarily refer to a brand new product - it can also mean implementing a new strategy to add value to an existing product or service. This post suggests adding new features, developing additional models and sizes, and creating something totally new.

2. 3 Proven Product Development Strategies For Any Industry
by @ModifyWatches via @theYEC
Aaron Schwartz, co-founder of Modify Watches, offers three tips that can be applied to any industry: test your hypotheses, admit you don’t know what you don’t know and find great advisers who do, and co-create products with your community.

3. Growth Strategy #3: Product Development
by Christy Ryken via Strategic Marketing Services at UNI
This article highlights three specific product development strategies: diversification strategy, product modification strategy and revolutionary product development.

4. 5 Phases of the New Product Development Process
by Daphne Adams via @HoustonChron
As a new product or service is introduced to the market, it undergoes a process of five phases: idea generation, screening, concept development, product development, and commercialization.

5. How Apple’s Top Secret Product Development Process Works
by @panzer via @TheNextWeb
Curious about the framework behind Apple’s product development? Read this post.

Have a post you’d like to see featured? Have a B2B topic you’d like us to do a list for? Tweet, comment or email us! We’d love to hear from you.


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