.

.

Empower Your Instinct

Psychology Insight for Marketers

   
likertvsist

Not All Scales Are Created Equal:
Constructing Scales that Collect Predictive Data

When developing tools for online market research, there are three main objectives: create scales that are rigorous and robust, meet academic and research standards, and make these tools something that will be engaging and effective on the Internet. Here at TipTap Lab, we found this process to be easier said than done in many ways. We spent three years conducting exploratory research and testing and confirming validity in order to create a tool that provided a better understanding of people. 

more

Posted by Kieffer Thomas on Oct 22, 2013

personality psychology Traits and Scales psychology Trait Data Inside TipTap Lab psychometrics image selection task traits Data Collection

research101_traitsandscales

Psychometrics 101: Scale Reliability and Validity

In order for any scientific instrument to provide measurements that can be trusted, it must be both reliable and valid. These psychometrics are crucial for the interpretability and the generalizability of the constructs being measured.  

more

Posted by Carson Sandy on Oct 2, 2013

Traits and Scales Psychology and Marketing Research Methods Trait Data

Email

Follow Us