
5 Tips for Creating Engaging Surveys
Creating a survey can be a grueling task. Worse, far too many surveys result in inaccurate or inconclusive data, leaving a team with little added knowledge or understanding. Years of conducting research experiments has taught us important lessons to increase respondent accuracy. While there are many enhancements that can be made to a survey, the most important is increasing engagement. More engaging surveys lead to more willing participants, reliable and valid answers and ultimately cost-effective surveying tools. Here are 5 simple tips to create more engaging surveys: