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The Unspoken Truth

The study of words. The science of response.

EngagingSurveys

5 Tips for Creating Engaging Surveys

Creating a survey can be a grueling task. Worse, far too many surveys result in inaccurate or inconclusive data, leaving a team with little added knowledge or understanding. Years of conducting research experiments has taught us important lessons to increase respondent accuracy. While there are many enhancements that can be made to a survey, the most important is increasing engagement. More engaging surveys lead to more willing participants, reliable and valid answers and ultimately cost-effective surveying tools. Here are 5 simple tips to create more engaging surveys: 

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Posted by Kieffer Thomas on Jan 24, 2013

personality psychology quizzes Nonconscious Motivations Research Traits and Scales Psychology and Marketing Motivation Surveys

OnlineSurveys

How to Create Online Surveys That Yield More Accurate Results

After spending years in psychology research, I understand better than anyone that scales can be really boring, but more importantly, that it doesn’t have to be that way.

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Posted by Kyle Thomas on Nov 29, 2012

personality psychology quizzes Traits and Scales Psychology and Marketing Motivation Surveys Research Methods

Spent

Why Personality Matters for Marketers 

“The key traits that we strive to display [through consumerism] are the stable traits that differ most between individuals and that most strongly predict our social abilities and preferences...displaying such traits is the key ‘latent motive’ that marketers strive to comprehend,” TipTap advisor Geoffrey Miller, Spent, p.15.

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Posted by Chris Kleinhen on Nov 27, 2012

personality psychology Consumer Behavior quizzes Confabulator Traits and Scales Psychology and Marketing Implicit vs Explicit Brand Personality Research Methods

ChasingGhosts

Chasing Ghosts: How Personality Survey Scales Can Help in Building Targeted Campaigns

My stats guru and co-advisor, Jim Sidanius, used to tell me that measuring personality traits is like chasing ghosts. While Ghost Hunters is great for entertainment, over the last 75 years researchers and statisticians have developed robust methods to measure traits through survey scales to make this goal more attainable. 

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Posted by Kyle Thomas on Nov 16, 2012

personality psychology Consumer Behavior quizzes Traits and Scales Psychology and Marketing Motivation Surveys

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