OnlineSurveys

How to Create Online Surveys That Yield More Accurate Results

After spending years in psychology research, I understand better than anyone that scales can be really boring, but more importantly, that it doesn’t have to be that way.

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Posted by Kyle Thomas on Nov 29, 2012

personality psychology quizzes Traits and Scales Psychology and Marketing Motivation Surveys Research Methods

ChasingGhosts

Chasing Ghosts: How Personality Survey Scales Can Help in Building Targeted Campaigns

My stats guru and co-advisor, Jim Sidanius, used to tell me that measuring personality traits is like chasing ghosts. While Ghost Hunters is great for entertainment, over the last 75 years researchers and statisticians have developed robust methods to measure traits through survey scales to make this goal more attainable. 

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Posted by Kyle Thomas on Nov 16, 2012

personality psychology Consumer Behavior quizzes Traits and Scales Psychology and Marketing Motivation Surveys

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