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Empower Your Instinct

Psychology Insight for Marketers

   
Priming

What is Priming? A Psychological Look at Priming & Consumer Behavior

As you’ve probably realized, various tenets of psychology are crucial to effective marketing. After all, psychology is about understanding human behavior and marketing is about applying that knowledge. There are many factors that influence this behavior, and while at least part of the human decision-making process is conscious, many of these factors influence behavior at a nonconscious level. As we have discussed previously on this blog, personality traits can serve as nonconscious motivations of behavior. In this post, I will introduce the psychological concept of priming, which can also have not-so-subtle influences on human behavior.

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Posted by Madeline Ford on Jul 1, 2013

Consumer Behavior priming and consumer behavior Nonconscious Motivations Research Psychology and Marketing Implicit vs Explicit

Spent

Why Personality Matters for Marketers 

“The key traits that we strive to display [through consumerism] are the stable traits that differ most between individuals and that most strongly predict our social abilities and preferences...displaying such traits is the key ‘latent motive’ that marketers strive to comprehend,” TipTap advisor Geoffrey Miller, Spent, p.15.

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Posted by Chris Kleinhen on Nov 27, 2012

personality psychology Consumer Behavior quizzes Confabulator Traits and Scales Psychology and Marketing Implicit vs Explicit Brand Personality Research Methods

Confabulator

The Confabulator: What it is and Why CMOs Should Care

According to CASRO, $8.6 billion are spent each year in the United States on consumer marketing research using online or phone-based surveys that rely on explicit reports (what people say they want). One of many challenges marketers face in this area is understanding what people are truly interested in, parsing through the noise of what people say they want and getting at the signal of what people actually want. Years of psychological research provide insight into why these explicit reports tap into only a small percentage of what goes into a consumer's decision-making process.

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Posted by Chris Kleinhen on Nov 16, 2012

personality psychology Confabulator Traits and Scales Psychology and Marketing Implicit vs Explicit Brand Personality Research Methods

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