PersonalityTraits

Personality Traits as Chronic Motivations Get Around the Confabulator

The object of study of personality psychology is primarily traits--patterns of emotional, attitudinal, and behavioral differences that tend to be stable over the lifespan and across situations, and that differ between individuals. One can conceptualize personality traits as chronic motivations, motivations that a person tends to have across their lifespan and across different situations. Conceptualizing personality traits as chronic motivations offers a novel way to study consumer decision-making and behavior.

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Posted by Kyle Thomas on Mar 12, 2013

personality psychology Consumer Behavior Confabulator Nonconscious Motivations Research Traits and Scales Brand Personality Research Methods

BrandManager

Must-reads for Brand Managers: 5 Blog Posts You May Have Missed

We know you’re busy and we want to make your life a little bit easier by launching our weekly list of posts you may have missed. This list will include our favorite links from lesser known blogs that contributed valuable content or insight, based on a specific topic related to psychology, brand personality, and consumer behavior.

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Posted by Angela Bray on Mar 6, 2013

Psychology and Marketing Brand Personality

CMO-2

Must-reads for CMOs: 5 Blog Posts You May Have Missed

We know you’re busy and we want to make your life a little bit easier by launching our weekly list of posts you may have missed. This list will include our favorite links from lesser known blogs that contributed valuable content or insight, based on a specific topic related to psychology, brand personality, and consumer behavior.

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Posted by Angela Bray on Feb 28, 2013

social media Psychology and Marketing Brand Personality

BrandAffinity

Strengthening Brand Affinity: 5 Blog Posts You May Have Missed

We know you’re busy and we want to make your life a little bit easier by launching our weekly list of posts you may have missed. This list will include our favorite links from lesser known blogs that contributed valuable content or insight, based on a specific topic related to psychology, brand personality, and consumer behavior.

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Posted by Angela Bray on Feb 20, 2013

Consumer Behavior Customer Segmentation Brand Personality

GodMadeAFarmer

Effective Advertising: Did "God Made a Farmer" Alienate or Resonate?

As a marketer, watching the Superbowl has always been about the advertisements. After working at TipTap Lab, I’ve started watching ads in a whole new way. While the shock or comedic value are always entertaining, this year I wanted to try to understand which ad would stand the test of time in order to have a truly valuable ROl. While it's far too early to make that call, “God Made A Farmer” demonstrated a clear understanding of the psychology behind the emotional evaluation process and used this valuable tool to target customer segments and draw on consumers’ true motivations to connect with their audience. Here are a few examples of how Dodge Ram created success this year. 

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Posted by Emily Dyess on Feb 5, 2013

product Customer Segmentation target audience Nonconscious Motivations Research Psychology and Marketing Advertising and Psychology Brand Personality Research Methods

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