TV

How Psychological Traits Predict Your TV Viewing Habits [INFOGRAPHIC]

Americans LOVE television. According to Nielson, the average American spends 34 hours per week watching TV and over nine hours watching commercials.While traditional demographics provide basic information about viewers, we wanted to understand what role psychological traits have in viewing habits of NBC shows. Our research team found that three personality traits (agreeableness, openness, and conscientiousness), were between 1-10x more predictive of behavior than demographics. This is the first study of its kind to analyze psychological traits as a motivating factor for television viewing preferences. 

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Posted by Emily Dyess on Mar 25, 2013

Consumer Behavior Nonconscious Motivations Research Traits and Scales Psychology and Marketing Advertising and Psychology Brand Personality

GodMadeAFarmer

Effective Advertising: Did "God Made a Farmer" Alienate or Resonate?

As a marketer, watching the Superbowl has always been about the advertisements. After working at TipTap Lab, I’ve started watching ads in a whole new way. While the shock or comedic value are always entertaining, this year I wanted to try to understand which ad would stand the test of time in order to have a truly valuable ROl. While it's far too early to make that call, “God Made A Farmer” demonstrated a clear understanding of the psychology behind the emotional evaluation process and used this valuable tool to target customer segments and draw on consumers’ true motivations to connect with their audience. Here are a few examples of how Dodge Ram created success this year. 

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Posted by Emily Dyess on Feb 5, 2013

product Customer Segmentation target audience Nonconscious Motivations Research Psychology and Marketing Advertising and Psychology Brand Personality Research Methods

EffectiveAdvertising

Effective Advertising: 5 Blog Posts You May Have Missed

We know you’re busy and we want to make your life a little bit easier by launching our weekly list of posts you may have missed. This list will include our favorite links from lesser known blogs that contributed valuable content or insight, based on a specific topic related to psychology, brand personality, and consumer behavior.

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Posted by Angela Bray on Jan 28, 2013

B2B Psychology and Marketing Advertising and Psychology

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