Infographic: The Psychology of Movie Tastes and Preferences
According to a recent article in the Journal of Personality, Listening, Watching and Reading, Americans devote over 38 hours per week, or 55% of the time they are awake, to watching TV and movies. Both film buffs and occasional viewers can agree that movies are a huge part of peoples’ everyday lives. This leaves the unanswered question of “what are we going to watch?” on many viewers' minds. Often, the age old debate of chick-flick or action-thriller immediately arises and a couple or group of people are suddenly divided. So, what causes this division? Recent studies have confirmed psychological traits are linked to individual characteristics, values and preferences. At TipTap Lab, we wanted to understand how psychological traits were predictive of the types of movies individuals watch, and how this can be used to better predict movie-going behavior.