We know you’re busy and we want to make your life a little bit easier by launching a list of useful posts you may have missed. This list includes our favorite links that contribute valuable content or insight related to online advertising.
When developing tools for online market research, there are three main objectives: create scales that are rigorous and robust, meet academic and research standards, and make these tools something that will be engaging and effective on the Internet. Here at TipTap Lab, we found this process to be easier said than done in many ways. We spent three years conducting exploratory research and testing and confirming validity in order to create a tool that provided a better understanding of people.
personality psychology Traits and Scales psychology Trait Data Inside TipTap Lab psychometrics image selection task traits Data Collection
In order for any scientific instrument to provide measurements that can be trusted, it must be both reliable and valid. These psychometrics are crucial for the interpretability and the generalizability of the constructs being measured.
Traits and Scales Psychology and Marketing Research Methods Trait Data
In Part 1 of A History of Personality Psychology, we chronicled the development of the biological and theoretical basis for the existence of human personality. From the musings of Hippocrates and Plato to the tragic yet enlightening tamping rod accident suffered by Phineas Gage, psychology has come a long way in establishing the validity of personality. Shifting away from establishing the existence of personality, Part 2 of the history of personality psychology will be focused on the structure of personality.
Print and online articles are great, as are blog posts, but we don't always have time to read thoroughly without being tempted to skim. Podcasts, on the other hand, can serve as your background music whather you're working at your computer or plugged into an iPod on the go. We usually post link summaries of recommended blog posts covering topic like consumer behavior and psychology, but this time, we looked for a handful relevant podcasts and chose the best description line for each. Some are ongoing episodes and some are one-time chapters, but each discusses different things within the two topics.