Online Advertising: 5 Blog Posts You May Have Missed

We know you’re busy and we want to make your life a little bit easier by launching a list of useful posts you may have missed. This list includes our favorite links that contribute valuable content or insight related to online advertising.


Posted by Angela Bray on Oct 28, 2013

Advertising and Psychology


Not All Scales Are Created Equal:
Constructing Scales that Collect Predictive Data

When developing tools for online market research, there are three main objectives: create scales that are rigorous and robust, meet academic and research standards, and make these tools something that will be engaging and effective on the Internet. Here at TipTap Lab, we found this process to be easier said than done in many ways. We spent three years conducting exploratory research and testing and confirming validity in order to create a tool that provided a better understanding of people. 


Posted by Kieffer Thomas on Oct 22, 2013

personality psychology Traits and Scales psychology Trait Data Inside TipTap Lab psychometrics image selection task traits Data Collection


Psychometrics 101: Scale Reliability and Validity

In order for any scientific instrument to provide measurements that can be trusted, it must be both reliable and valid. These psychometrics are crucial for the interpretability and the generalizability of the constructs being measured.  


Posted by Carson Sandy on Oct 2, 2013

Traits and Scales Psychology and Marketing Research Methods Trait Data


A History of Personality Psychology: Part 2

In Part 1 of A History of Personality Psychology, we chronicled the development of the biological and theoretical basis for the existence of human personality. From the musings of Hippocrates and Plato to the tragic yet enlightening tamping rod accident suffered by Phineas Gage, psychology has come a long way in establishing the validity of personality. Shifting away from establishing the existence of personality, Part 2 of the history of personality psychology will be focused on the structure of personality.


Posted by Carson Sandy on Sep 25, 2013

personality psychology psychology


6 Consumer Behavior and Psychology Podcasts Worth Listening To

Print and online articles are great, as are blog posts, but we don't always have time to read thoroughly without being tempted to skim. Podcasts, on the other hand, can serve as your background music whather you're working at your computer or plugged into an iPod on the go. We usually post link summaries of recommended blog posts covering topic like consumer behavior and psychology, but this time, we looked for a handful relevant podcasts and chose the best description line for each. Some are ongoing episodes and some are one-time chapters, but each discusses different things within the two topics.


Posted by Angela Bray on Sep 17, 2013

Consumer Behavior

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