Brand Management: 5 Blog Posts You May Have Missed
We know you’re busy and we want to make your life a little bit easier by launching our weekly list of posts you may have missed. This list will include our favorite links from blogs that contributed valuable content or insight related to brand management. Here you will find content covering market, customer and email segmentation.
1.It’s a Shame You Chose That Name: The Six Biggest Naming Mistakes
By Laurel Sutton via @MarketingProfs
Something simple as a name can be a game changer when it comes to putting your brand on the radar or calling attention to it for the wrong reasons. Correlated by a group of name consultants, this list names six pitfalls to avoid.
If you’re a digital marketing director, you’re well aware social media is a 24/7 job. To keep your complexity of tasks in tact, it is important to plan ahead and make sure somebody qualified is on hand to measure the results of what you’re doing. This list includes five steps to stay on track, including prepping a team and having a weekly content plan.
In a moment of tragedy, it is important not to make the situation worse. If your first thought to stop all scheduled posts right away? That’s an essential not to miss, as well as five other things like not tying in your brand, offering an appropriate message, not analyzing the situation, avoiding humor, and determining when to resume normal social activity.
4. 5 Branding Ideas That Every Managing Partner Must Know
by Lee Frederiksen via @HingeMarketing
Business development is not only about relationships; time, money and energy also need to be allocated toward brand building. This post acknowledges five ideas to help a managing partner realize the importance of your brand.
5. The 8 Keys to Successful Branding - Why ‘Mad Men’ and Whisky Are Not Going To Cut It
by Matt Symonds via @Forbes
Read this piece for inspiration to make your brand name and/or slogan memorable, meaningful, likeable, transferable, protected, authentic, simple, and adaptable.