Surveys

Survey Research: 5 Blog Posts You May Have Missed

We know you’re busy and we want to make your life a little bit easier by launching our weekly list of posts you may have missed. This list will include our favorite links from lesser known blogs that contributed valuable content or insight, based on a specific topic related to psychology, brand personality, and consumer behavior.

1. The Advantages of Survey for Market Research
by George Boykin via @HoustonChron
The survey is a powerful and affordable method for use by any size business. This piece differentiates surveys from focus groups and talks about online surveys, applicants and houe to get started.

2. 5 Tips for Improving Your Survey Research Response Rate
via surveymethods.com blog
It’s definitely common to want to increase response rate, which can be done by offering incentives, adding a progress bar, sending at the right time, warming participants up, and keeping it anonymous.

3. Introduction to UX Research: Designing Surveys That Don’t Suck
by @semanticwill
This one is actually in the SlideShare format, making it fun and easy to read. Facts, tips and suggestions are presented through statistics, Q+A’s and humor.


4. Using Research-Based Practices to Increase Response Rates of Web-Based Surveys
by Ross A. Perkins via @EDUCAUSEreview
This post uses takeaways and charts to offer advice on best practices to increase survey response rates. Text and bulleted content within 12 sections are both informative and exemplifying.

5. 10 Tips for Online Survey Research
by David Capece via @sparxoo
This list includes variables like market segmentation, customer representation, time vs. reward, pricing, and more.

Have a post you’d like to see featured? Have a B2B topic you’d like us to do a list for? Tweet, comment or email us! We’d love to hear from you.

 

Online Surveys


Psychology and Marketing Motivation Surveys Brand Personality Research Methods

Posted by Angela Bray on Mar 14, 2013

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