Consumer Behavior: 5 Posts You May Have Missed
We know you’re busy and we want to make your life a little bit easier by launching our weekly list of posts you may have missed. This list will include our favorite links from lesser known blogs that contributed valuable content or insight, based on a specific topic related to psychology, brand personality, and consumer behavior.
1. How To Stay A Step Ahead of Changing Consumer Behavior
There are three common elements behind the success of companies leading in terms of revenue growth: an analytical toolkit, an adaptive mindset and an agile organization.
by Lara Vogel via @hooshtechnology
This post, based on a consumer behavior presentation, talks about why social data is important for marketers and how to analyze that data.
by Larry Samuel via @psychtoday
The writer of this piece introduces and comments on Paul Lazarsfeld’s use of the psychological approach to studying consumer behavior and how motivation research came about.
by Gregory Karp via @seattletimes
In the context of the motivations behind why we spend, this post talks about fundamental human tendencies with crisp bills, matching brands and myopic misery.
by Kim Girard via @HarvardHBS
Read this post to find how how the combination of peer pressure and text messages is an effective money-saving encouragement.
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